Identifying and Navigating Unconscious Judgments in Our Daily Lives. An updated edition for the age of algorithms.
To be human is to be biased, especially now, as the technologies and politics of our moment quietly reinforce our fastest, least conscious reactions. The second edition of Everyday Bias (Bloomsbury, 2026), which I co-authored with my father, Howard Ross, builds on the ideas that reached hundreds of thousands of readers in the first edition and brings them urgently into the present.
New chapters explore the structures of power that create micro-inequities and micro-advantages, the attention economy's engineering of isolation and distrust, and the embedded prejudices being encoded and amplified by artificial intelligence. It's a book about seeing the patterns we've been trained not to see, and choosing something more human in response.
The through-line, and the reason this book sits at the center of my work at BelongTogether, is simple: staying human in the face of technological overwhelm is a practice, not an accident. As algorithms sort us into feeds and AI systems make more of our decisions for us, the muscle of noticing, of pausing before we react, of belonging to each other on purpose, is the muscle we most risk losing.
The first edition of Everyday Bias helped a generation of leaders understand unconscious bias not as a moral failing of a few, but as a feature of every human brain. A decade later, the stakes are different. We spend more of our lives inside systems designed to exploit exactly the shortcuts the book named. This edition is a guide for that world.
If the book resonates and you're wondering how these ideas land inside a team, a leadership practice, or a community you're building, let's talk. That conversation is where the work continues.
What is BelongTogether?
Where do you feel the absence of belonging? In your team? At events? In your community? We're facing a loneliness epidemic, and the costs go deeper than we think. When people feel lonely, their teams suffer, their work suffers, their families suffer, and their health suffers. In the face of mounting divisiveness through social media, bias-driving algorithms, fear-based news reporting, and the rise of AI, it's no wonder people feel scared and alone.
But we're not meant to do this alone. BelongTogether was founded on the deeply held conviction that every person deserves to belong to something bigger than themselves, and every leader and community can learn to build it. And belonging doesn't just nourish on the personal level, it's good for business too. When people feel they belong, teams work more cohesively, retention climbs, and the quality of the work improves. Community IS medicine. With the right tools, your team, your organization, and your community can move from surviving to flourishing.
Founders and community builders carry something lonely: the weight of holding a group together while having no group of their own to lean on. Coaching is where you set that weight down and think clearly. I work one-on-one with people growing teams, communities, and organizations who want a thinking partner grounded in positive psychology rather than generic advice.
You don't have to figure out belonging alone. That's the point.
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Most team building treats connection as a break from the work. It isn't. Connection is what makes the work possible. Drawing on High-Quality Connections, Appreciative Inquiry, and evidence-based positive psychology practices, I help teams move from coexisting to genuinely collaborating: trusting faster, disagreeing better, and showing up as people rather than function titles.
The result isn't just a better offsite, it's a stronger culture.
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A gathering is not the same as a crowd. Crowds happen by default. Belonging has to be designed. The magic isn't in what we do together, it's in how. I help you create gatherings where people actually connect: retreats, convenings, festivals, and events built on the science of how strangers become a community. Every choice, from who's in the room to how the first ten minutes unfold, is made on purpose.
The rare experience of walking in alone and leaving feeling you belong.
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